It can also be a useful tool for strategic planning and forecasting cash flows. The BCG matrix helps to decide how to allocate resources and how to prioritize business initiatives. The idea behind the BCG Growth-Share Matrix is that companies can try to position themselves in the market as either a “Star”, “Question Mark”, “Cash Cow”, or a “Dog”. It is one of the most popular tools for analyzing the market growth and market share of companies, as well as for identifying new market opportunities. The Boston Consulting Group (BCG) Growth Share Matrix is a strategic framework used to analyze the market opportunities and growth potential of a business unit, or product portfolio. If you have worked in an organization that implements business strategy frameworks, there is a good chance you will have come across it. It is also known as the BCG Growth-Share matrix. Create BCG Matrix in Excel What Is the BCG Growth-Share Matrix?īruce Henderson developed the Boston Consulting Group BCG Matrix as a portfolio management tool in 1970. It helps the company to analyze where to allocate its resources and is used as an analytical tool in different practice areas such as strategy, product management, marketing or portfolio analysis. Henderson for the Boston Consulting Group (BCG) in 1970 to help companies analyze their business units, product lines, or brands. General Electric (GE) McKinsey Nine Cell Matrix Template for MS-Excel allows you to produce a business portfolio analysis nine-cell (3 by 3) matrix.7 min BCG Matrix xlsx - Free Excel Tool BCG Matrix Introduction.Boston Consulting Group (BCG) Growth-Share Matrix Template for MS-Excel allows you to graphically represent the results of a strategic analysis of business units or product lines.
SWOT Analysis Chart Template for MS-Excel allows you to graphically represent the results of a SWOT analysis.Our Excel strategic planning package includes: Templates are available for MS-Word and Excel.
The templates include techniques such as SWOT Analysis Chart, Boston Consulting Group (BCG) matrix, and General Electric (GE)-McKinsey Nine Cell matrix.Įach template is available individually, or as part of one of our strategic business planning package of templates at discounts of up to 50%. We offer a range of strategic planning tools and templates to facilitate all of the common strategic planning techniques. Strategic Planning Templates for BCG Matrix, SWOT Matrix and GE-Mckinsey Growth Share Matrix for MS-Excel
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